Superfan

Documentary

Client: WWE
Role: Designer / Art Director
Collaborators: Josh Freeman - Photographer

The Story of Vladimir tells the life story of Vladimir Abouzeide, one of the most devoted and recognizable fans in WWE history, who came to Manhattan from Haiti as a child and quickly found his passion for living through the lens of sports-entertainment.

Created exclusively for Peacock - Josh Freeman and I met with Vladimir at the WWE Warehouse to shoot photos for the keyart for this compelling documentary. With my creative direction and his expert photography, I was able to design this beautiful poster to feature for all marketing materials/promotion.

I wanted Vlad to be the main focus of this piece. Originally starting off with a more 'somber' pose, but quickly realized it didn't accurately reflect his infeciously-happy personality. I then photoshopped his classic retro eyeglasses onto his face with reflections of events that he was present for to pay homage to his glorious past with WWE.

Watch the
Official Trailer

The Story of Vladimir tells the life story of Vladimir Abouzeide, one of the most devoted and recognizable fans in WWE history, who came to Manhattan from Haiti as a child and quickly found his passion for living through the lens of sports-entertainment.

Photoshoot: