BetMGM – Jersey City, NJ
Creative Director – Content, 06/2021 – 11/2021

• Optimized paid and organic social creative, driving brand awareness and new customers to BetMGM’s flagship sportsbook
• Collaborated with internal Snapchat, Twitter, and Instagram teams to build dynamic original features to promote the BeTMGM brand
• Spearheaded and managed the creative process for development of key art for BetMGM’s highly acclaimed yearly brand campaign

The Game Day – New York, NY

Creative Director, 11/2021 – 05/2024

• Empowered, directed, and inspired a team of graphic designers (UX/UI, Digital, Motion) across multi-platform distribution channels
• Created and established brand identity guidelines, media kits and brand portals to revitalize brand image and visual identity
• Spearheaded the identification and implementation of creative request systems and asset management systems to effectively store and distribute creative and video production IP internally and externally
• Creative leadership overseeing design across social media, digital content, video production, and podcasts resulting in surge of over 3 billion impressions, 800 million video views and 125 million engagements
• Oversaw creative for B2B pitch proposals and white label services, resulting in monetization of content and increased profitability
• Pioneered the conception and development of Media.TheGameDay.com and TheGameDayShop.com, driving direct-to-consumer merchandise sales and increased B2B revenue
• Led strategic planning for long-term innovation levers, including AI, to streamline and increase creative production capabilities
• Established stunning studio set design driving brand integration strategies, blending creative visions and improving production value
• Transformed the headquarters’ workspace by optimizing the layout, functionality, and visual aesthetic, while capturing the brand’s identity and culture

BetMGM – Jersey City, NJ
Creative Consultant, 06/2021 – 11/2021

• Optimized paid and organic social creative, driving brand awareness and new customers to BetMGM’s flagship sportsbook
• Collaborated with internal Snapchat, Twitter, and Instagram teams to build dynamic original features to promote the BeTMGM brand
• Spearheaded and managed the creative process for development of key art for BetMGM’s highly acclaimed yearly brand campaign

WWE – Stamford, CT
Senior Art Director, 06/2017 – 06/2021

• Creative leadership to a team 30+ designers, motion designers, and photo editors across WWE’s multi-platform distribution channels
• Led creative on all WWE social platforms resulting in the growth of 1 billion social followers and over 34 billion video views
• Directed photoshoots for premier WWE Superstar photo galleries, featured content, key art design, and marketing initiatives
• Elevated the visual appeal of WWE’s long-from premium content, WWE Originals and WWE Documentaries, with cutting-edge key art design and motion design packages
• Contributed to the 2019 redesign of WWE’s subscription based SVOD service, WWE Network, collaborating with internal product development and external agency teams
• Architected the 2021 migration of over 20,000 hours / 40 years of WWE Network library content visuals to NBCUniversal’s Peacock in under two months and with a team of 26 freelance production artists and 4 project managers
• Created and managed a creative request system for WWE’s digital team. Later, shepherding the replacement with a more robust asset management system and creative request system that was adopted by WWE’s Creative Services and TV production teams
  Fostered a collaborative and positive team culture, driving productivity, creative vision, and innovation through education and creative workshops

Art Director, 06/2014 – 06/2017

• Lead Art Director and liaison between clients and internal departments, ensuring effective communication of creative requirements, meeting deadlines and project budgets
• Managed 24/7 on-call and live show coverage schedules, for flagship shows Raw, Smackdown, and NXT
• Directed and designed social media creative, exclusive features, directed photoshoots, and visually compelling content for WWE.com
• Contributed to multiple redesigns of WWE.com, including UX/UI direction with external agencies and creative content migration
• Played a key role in designing emerging new digital properties such as WWE Network, WWE Shop, WWE App, and WWE Kids

Digital Designer, 01/2012 – 06/2014

• Developed visually captivating interactive graphics for enhanced user experience on WWE.com
• Collaborated with producers and photographers during live broadcasts, creating real-time creative content for Raw and Smackdown
• Contributed to the establishment and expansion of new WWE social media accounts, driving rapid growth and recognition
• Designed captivating layouts and spreads for WWE magazine, delivering visually stunning content