Creative leader specializing in brand identity, social media, on-air show packaging, SVOD streaming services, and world-class key-art design. Experienced in designing trendy, eye-catching content that has engaged with Billions of subscribers worldwide.
Led and mentored team of top-tier art directors, designers, and motion designers
Headed a refresh of The Game Day’s brand bible and visual identity
Supervised creative on all social platforms that resulted in 4x growth of social engagement and impressions
Prepared successful proposals/pitch decks for internal and external stakeholders for B2B materials, go-to-market programming and various custom sales opportunities
Directed creative through UX/UI to introduce new features on TheGameDay.com that helped merge the affiliate and media side of the business
Developed and implemented ‘The Game Day Shop’ – an e-commerce merch platform with unique creative centered around trending topics, sports fans, sports bettors, entertainment and lifestyle
Directed set design in our in-house content studio and on-air show package creative for weekly programming on Instagram, Facebook, Twitter, Youtube, TikTok, Twitch and Snapchat
Inspired and directed the interior design of our New York City office to reflect the visual identity of The Game Day