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Kol Shtufaj
Creative Director
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SUMMARY:

Creative leader specializing in brand identity, social media, on-air show packaging, SVOD streaming services, and world-class key-art design. Experienced in designing trendy, eye-catching content that has engaged with Billions of subscribers worldwide.

WORK EXPERIENCE:

The Game Day
Creative Director – Nov 2021 - Present

  • Led and mentored team of top-tier art directors, designers, and motion designers

  • Headed a refresh of The Game Day’s brand bible and visual identity

  • Supervised creative on all social platforms that resulted in 4x growth of social engagement and impressions

  • Prepared successful proposals/pitch decks for internal and external stakeholders for B2B materials, go-to-market programming and various custom sales opportunities

  • Directed creative through UX/UI to introduce new features on TheGameDay.com that helped merge the affiliate and media side of the business

  • Developed and implemented ‘The Game Day Shop’ – an e-commerce merch platform with unique creative centered around trending topics, sports fans, sports bettors, entertainment and lifestyle

  • Directed set design in our in-house content studio and on-air show package creative for weekly programming on Instagram, Facebook, Twitter, Youtube, TikTok, Twitch and Snapchat

  • Inspired and directed the interior design of our New York City office to reflect the visual identity of The Game Day

BetMGM
Creative Consultant – Jun 2021 - Nov 2021
  • Headed initiative to elevate and improve paid and organic social creative
  • Established high-fidelity keyart used to cross promote the BetMGM brand and First Time Depositor offers
WWE
Senior Art Director – Jun 2020 - Jun 2021
  • Creative leadership and management for teams of designers, motion designers, and photo editors in support of delivering effective creative campaigns across WWE.com, WWE Network, Social, Podcasts, and International
  • Directed creative for WWE’s social media channels (over 1 billion subscribers) that include: Instagram, Facebook, Twitter, Youtube, TikTok, Twitch and Snapchat
  • Led creative on key-art design and on-air show packaging for WWE Network Originals, WWE Network Documentaries and WWE Youtube Originals
  • Spearheaded migration of key-art for over 20,000 hours of WWE Network library content to NBCU’s Peacock
  • Coordinated with VP Creative to cultivate a top-tier creative team by prioritizing mentoring and ongoing education
  • Assisted in redesigns of WWE.com, WWE Network, WWE Shop, WWE App, and WWE Kids
  • Art Directed photoshoots for WWE Superstar photo galleries, social promotions and key-art design
  • Built a creative request system for WWE Creative and Video teams to streamline workflows and processes
Art Director – Mar 2017 - Jun 2020
Senior Interactive Designer – Mar 2014 - Jun 2017
Interactive Designer – Jan 2012 - Mar 2014
Minerva Technologies
Creative Director – Jun 2021 - Sept 2019
  • Creative leadership and vision for a new-to-world DeFI Cryptocurrency ICO launch
  • Designed and developed brand identity, UX-UI, and marketing materials
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