Empowered, directed, and inspired a team of graphic designers (UX/UI, Digital, Motion) across multi-platform distribution channels
- Created and established brand identity guidelines, media kits and brand portals to revitalize brand image and visual identity
Spearheaded the identification and implementation of creative request systems and asset management systems to effectively store and distribute creative and video production IP internally and externally
Creative leadership overseeing design across social media, digital content, video production, and podcasts resulting in surge of over 3 billion impressions, 800 million video views and 125 million engagements
Oversaw creative for B2B pitch proposals and white label services, resulting in monetization of content and increased profitability
Pioneered the conception and development of Media.TheGameDay.com and TheGameDayShop.com, driving direct-to-consumer merchandise sales and increased B2B revenue
Led strategic planning for long-term innovation levers, including AI, to streamline and increase creative production capabilities
Established stunning studio set design driving brand integration strategies, blending creative visions and improving production value
Transformed the headquarters’ workspace by optimizing the layout, functionality, and visual aesthetic, while capturing the brand’s identity and culture