Talk Tuah

I was tapped in by the team at Betr to create the logo and channel art for Hailey Welch’s new podcast, inspired by her viral persona, ‘Hawk Tuah.’ The design direction embraced warm tones and a southern charm to reflect Hailey’s distinct style and personality. The podcast’s name—a playful twist on her viral nickname—inspired a look that is warm, approachable, and true to her roots.